About us

FRAG is a fragrance shop from 40H Studio in Jakarta. We stock original perfumes from Middle-Eastern and niche houses — Afnan, French Avenue, Zimaya, Ahmed Al Maghribi and more — and sell them at their real price.

Every scent also comes as a 2 ml vial, because a perfume is something you live with for a while, not something you judge on a paper strip. If you’re unsure, our advisors answer by email within one working day.

We ship from our own warehouse in Jakarta, pack every order by hand, and only call ourselves an authorised retailer where we have that in writing.